Question 1

How do you photograph a glossy bottle or tube without harsh reflections?

Accepted Answer

Glossy packaging mirrors the room, so the light has to be diffused and shaped rather than aimed straight at the product. The briefs below specify soft directional keys, fill cards, and considered surfaces that keep the packaging clean and readable — a controlled highlight that describes the curve, not a blown streak down the side.

Question 2

How do you show the texture of a cream or serum in a photo?

Accepted Answer

Texture reads under raking, directional light that catches the surface at a low angle — a flat frontal light erases it. Several briefs are built around texture: a swatch of balm, a bead of serum on the dropper, a smear of cream on stone, staged so the finish looks rich and tactile rather than flat.

Question 3

What surface looks best for skincare product photography?

Accepted Answer

It depends on the brand. Clinical, science-led lines sit well on cool stone, matte white, or pale glass; warm, natural, apothecary brands read richer on travertine, plaster, wood, or linen. The briefs pair each product with a surface and lighting that flatter it together, rather than defaulting to a white void that makes everything look the same.

Question 4

Do I need a real camera or a studio to use these?

Accepted Answer

No. Each brief is a photographer’s shoot recipe — the surface, lighting, and camera setup written out in plain terms. You upload a photo of your product, adapt the brief to it, and ioli generates the finished image on its photography-tuned model. No camera, no lightbox, no re-shoot.

Question 5

Can I use these for Shopify, Amazon, or Instagram?

Accepted Answer

Yes. Adapt a brief to your product, then generate a clean centered pack shot for a PDP or a moodier editorial frame for social. ioli generates the finished image on its photography-tuned model — no copying into another tool.

Question 6

What is the difference between a hero shot and a four-shot campaign?

Accepted Answer

A hero shot is one polished image — the kind that sits at the top of a product page. A four-shot campaign is four coordinated images that read as one shoot: a clean pack shot plus three styled angles or scenes, consistent in light and mood, ready to roll out across a listing and social.

Skincare & beauty product photography.

30 free credits to start.