Frequently asked questions.

ioli is a library of commercial photography briefs for AI image generation. Every brief is written like a real shoot, specifying lens, light source, surface, and composition. The result is brand-ready images, not AI fantasy renders. Each brief can be adapted to your own product, brand, and channel with Claude, and you can generate the final images right inside ioli on its photography-tuned model.

Most brief libraries collect community submissions or generic templates. ioli briefs are written by a commercial photography-trained pipeline that specifies exact technical parameters: focal length, aperture equivalent, light direction, surface material, and shadow behaviour. These are the details a real photographer uses to brief a shoot. Generic templates skip them and produce composites and fantasy imagery. ioli briefs produce images a brand would actually run in a campaign.

ioli generates the finished image on its own photography-tuned model — no copy-paste, no external tools. Pick a brief, adapt it to your product and brand, and ioli renders a finished, brand-ready image right inside the app. Each brief is written like a real shoot — lens, light source, surface, composition — so what comes out looks produced, not generated.

On any brief page, choose Adapt and enter your product, brand, and target channel (or save a brand brief once and ioli reuses it automatically). Claude rewrites the brief to match your brand voice and channel while keeping the photographic craft technically grounded, so the lens choice, light direction, and surface stay intact. A skincare brief adapted for an apothecary brand uses restraint and clinical warmth; the same brief adapted for a CPG brand uses bolder colour and appetite-forward framing. Adapting a brief costs 3 credits.

Credits are ioli's access currency, and new accounts start with 30 free credits, no card required. Revealing a free brief costs nothing. Revealing a premium brief costs 5 credits. Adapting any brief to your product costs 3 credits. Reference image downloads are free. Generating images costs 8 credits for three 2K images or 16 credits for three 4K images, with single-image retries at 3 credits (2K) and 6 credits (4K). Monthly plans: Essential is $19 for 150 credits, Pro is $49 for 500 credits, and Studio is $99 for 1200 credits.

Yes. All paid briefs are licensed for full commercial use: campaigns, client work, paid advertising, product packaging, and social media. Free briefs (marked Free in the catalog) are licensed for personal use and prototyping only. If you use the generated image in a commercial context, reveal a paid brief first.

ioli covers 10 industries: Beauty & Skincare, Fashion & Apparel, Café & Bakery, Tech & Electronics, Watches & Jewellery, Leather Goods, Fragrance & Candles, Home & Kitchen, Wellness & Lifestyle, and Handmade & Decor. Each industry is covered across 10 visual styles: Luxury moody, Bold CPG, Gritty urban, Clean minimal, Macro texture, Vibrant colorblock, Editorial lifestyle, Studio pack shot, Dramatic outdoor, and Appetite food.

New briefs are generated weekly by the ioli pipeline and reviewed before publishing. Manual curator additions and featured drops land on Mondays. The catalog grows progressively across all 12 industries and 10 visual styles.

Yes. Every brief page includes a Download image button below the reference image. Free accounts download the reference image at standard resolution. The brief text is copied separately using the Copy brief button.

Yes, cancel anytime from your account. There is no long-term commitment, and you keep access until the end of the current billing period. The 30 free credits for new accounts require no card.