Tech & electronics product photography.

Glossy surfaces mirror the room, so the light has to be diffused and shaped rather than aimed at the device. The briefs below specify the soft keys, fill cards, and controlled surroundings that keep a screen or metal body clean and readable instead of full of glare.

Matte black disappears against a dark ground unless it is separated with edge and rim light. Several briefs are built around dark products, specifying the rim lighting and grounds that keep the form and detail readable rather than flat and lost.

It depends on the product and brand. Sleek devices sit clean on stone, matte white, or a dark reflective ground; warmer, lifestyle-led gadgets read better on wood, concrete, or a soft neutral. The briefs pair each product with a surface and lighting that flatter it together.

No. Each brief is a photographer’s shoot recipe — the surface, lighting, and camera setup written out in plain terms. You upload a photo of your product, adapt the brief to it, and ioli generates the finished image on its photography-tuned model. No camera, no lightbox, no re-shoot.

Yes. Adapt a brief to your product, then generate a clean centered pack shot for a PDP or a moodier editorial frame for social. ioli generates the finished image on its photography-tuned model — no copying into another tool.

A hero shot is one polished image — the kind that sits at the top of a product page. A four-shot campaign is four coordinated images that read as one shoot: a clean pack shot plus three styled angles or scenes, consistent in light and mood, ready to roll out across a listing and social.