Question 1

How do you photograph jewellery without harsh reflections on the metal?

Accepted Answer

Polished metal mirrors whatever surrounds it, so the light has to be shaped and diffused rather than pointed straight at the piece. The briefs below specify soft directional keys, fill cards, and considered surfaces that let gold and silver read as clean metal — bright where they should be bright, without the blown hotspots that make a piece look cheap.

Question 2

How do you make a diamond or gemstone actually sparkle in a photo?

Accepted Answer

Sparkle comes from small, directional light hitting the stone at the right angle, not from flooding it with soft light. Several briefs are built around faceted stones — they specify the hard accent and the dark or gradient ground that let a diamond throw fire while the setting stays readable.

Question 3

What surface looks best under a ring or necklace?

Accepted Answer

It depends on the metal and the mood. Cool stones and white gold sit well on pale stone, marble, or a dark void for contrast; warm gold and brass read richer on travertine, wood, or a soft neutral. The briefs pair each piece with a surface and lighting that flatter it together, rather than leaving the background to fight the metal.

Question 4

Do I need a macro lens or a studio to use these?

Accepted Answer

No. Each brief is a photographer’s shoot recipe — the surface, lighting, and camera setup written out in plain terms. You upload a photo of your piece, adapt the brief to it, and ioli generates the finished image on its photography-tuned model. No macro rig, no lightbox, no re-shoot.

Question 5

Can I use these for Shopify, Etsy, or Instagram?

Accepted Answer

Yes. Adapt a brief to your piece, then generate a clean centered pack shot for a product page or a moodier editorial frame for social. ioli generates the finished image on its photography-tuned model — no copying into another tool.

Question 6

What is the difference between a hero shot and a four-shot campaign?

Accepted Answer

A hero shot is one polished image — the kind that sits at the top of a product page. A four-shot campaign is four coordinated images that read as one shoot: a clean pack shot plus three styled angles or scenes, consistent in light and mood, ready to roll out across a listing and social.

Fine jewellery product photography.

30 free credits to start.